Rob LaPier

Jackson Hole Ski & Snowboard Club

Rob LaPier

Bio Narrative:

Rob LaPier started teaching skiing in New England at Whiteface Mountain in Upstate, New York.  Throughout college he competed regularly in Slopestyle, Halfpipe and Skier-X in Summit County Colorado.  Upon finishing his Bachelors degree in Communications he co-founded a summer ski camp on the Beartooth Pass, based out of Red Lodge, Montana.

After one winter of living in Jackson he was recruited to coach for the Jackson Hole Ski and Snowboard Club’s Freeride Program. During his first years with the Club he brought home numerous Nationals podium finishes including five gold medals.  

Rob continued to compete on the Subaru Freeski Tour and landed on the podium at the Jackson Hole in 2007.  He worked with Jackson Hole Mountain Resort as the Head Coach of the Anomaly team from 2009- 2014.  While at JHMR, Rob co-founded both the IFSA Targhee Jr National and IFSA Jackson Hole Jr Regional freeride competitions.  

In the fall of 2014 Rob returned to JHSC to take a lead role in the Freeride program.  Since moving to Jackson in 2004 Rob has been featured in seven ski films and has played the role of Associate Producer in KGB Productions' Wyoming Triumph

Sport Specific Background, Experience, and Roles:

  • USASA 200, IFSA 200, USSA 100
  • IFSA Regional Delegate & Coach Advisory Board member
  • Event Judge: US Freeskiing Open, Subaru Freeskiing Series, USASA & IFSA Regional
  • 2007 “Amateur of the Year” Powder Video Awards
  • Coached at IFSA North American Championships & USASA Nationals
  • Former competitor with podium finishes in Big Mountain, Slopestyle, Halfpipe, & Skier X

Education, Professional Degrees, and Certifications:

  • BA – Communications, SUNY Plattsburgh, 2003
  • AA – Colorado Mountain College, Leadville, 2001

Personal Philosophy or Statement:

I coach because I love the sport and spending time in the mountains with others who do as well.  Coaching helps me to feel like I am making a difference in the world.  I coach by holding myself to a high standard so that I can be a role model to the youth.  I serve my athletes by challenging them and offering them encouragement and praise through the learning process.  I aim to help them grow and progress through my guidance.  For me, the most important outcome is creating lifelong skiers and riders. 


Head Coach
307-733-6433 x107